Quantcast
Channel: Blog @ Foodem.com » marketing strategy
Viewing all articles
Browse latest Browse all 10

Which Tactics of Virality Have You Implemented?

0
0

Reported by foodem.com, the online wholesale food marketplace-

Whether now, ten years ago or fifteen years into the future, marketing is one of the many keys to success for any business, but the digital age we live in requires the combination of online visibility and digital marketing.

Adopting different strategies and practices such as protecting your online reputation, having a presence on at least four of the most popular social networks, and providing useful content will increase awareness about your company, as well as build a customer loyalty.

The thought behind this, which is an added bonus, is the possibility of going viral. Noted by an article written by Uzi Shmilovici, Founder of Future Simple, companies such as Facebook, Skype and LinkedIn, didn’t become wildly successful purely by word of mouth or traditional marketing, viral features were built into their products that helped spread the word.

I bet you’re now wondering how to make your business or product more viral, huh? After looking into several successful web startups and their virality tactics, Shmilovici devised a list that offers insight on eight different tactics or types that are most common; they may help you in your virality approach for your business.

Inherent Virality
A person gets no value from the product unless it’s used by others. This results in a person sharing the product with others via sharing mechanisms (i.e. invite your Gmail contacts) or through pure word of mouth.

Collaboration Virality
A person benefits from using the product individually. Furthermore, additional value can be gained from collaborating with other people; therefore, he/she shares or invites others to use the product. If the value from collaborating is high, this can work wonders. Folder sharing in Dropbox and collaborative document sharing using Google’s home and office tools are prime examples.

Communication Virality
In this scenario, the product is used to communicate with other people, some of whom may be potential users. For instance, emails sent using Constant Contact boast their logo at the bottom. Another example of a communication viral tactic is the “Sent from my Samsung HTC powered by Android” message on every email you send using your mobile device. The end result in this case is the effortless spread or promotion of the product.

Incentivized Virality
Ever heard the saying, “You scratch my back, I’ll scratch yours?” A dated, well-known tactic is offering a cash incentive or benefit in return of spreading the word and inviting others to use the product. Again, Dropbox successfully used this tactic as well. They offer extra storage space to both you and your invitee’s accounts once they have registered.

Embeddable Virality
This strategy puts your product in front of countless users. Having the ability to take a chunk of content and embed if anywhere on the Web, with a link back to the original site works tremendously well. Sites such as YouTube, Scribd and Slideshare have capitalized on this approach.

Signature Virality
Those using your product either refer people to a hosted page to use a specific feature or embed one of the features in their own website. In any case, when this feature is displayed to site visitors, it also includes a “powered by” signature at the bottom, which becomes a lead generation opportunity.

Social Virality
Companies leverage the use of social networks to promote their product. Typically, people are encouraged to sign up for products using a social network ID, and then through using the product, people broadcast their experience. After being integrated with Facebook, Spotify exploded. Now there are millions of users across the planet using Spotify, sharing their favorite musicians and bands with the world.

Pure Word of Mouth
This method is still, by far, the most common. It happens when people share their experiences and thoughts about your product with others. If you build an awesome product that’s useful, and concentrate on the user’s experience, your product will be buzzworthy; thus, a candidate for virality.

Has your business gone viral? If so, which of the above tactics describes your experience?

(Photo Source)


Viewing all articles
Browse latest Browse all 10

Latest Images

Trending Articles



Latest Images